Twitter forcing changes in strategies : Technology : Memphis Commercial Appeal: "'We were completely bombarded,' said Lindsey Petersen, who works for JetBlue's frequent-flier program in Salt Lake City and is a member of the team that helps manage its Twitter account.
JetBlue planned to make the monthly pass available through Aug. 21. But after less than 36 hours, officials were worried about having to curtail the promotion because the carrier was running out of seats. The airline has only 65,000 airplane seats to sell each day.
'We're going to learn a lot from this,' said Jenny Dervin, spokeswoman for the New York-based carrier. 'Next time we do this, we may have different rules around it. But, honestly, Twitter will tell us. It's the ultimate market research tool.'"
***I hope you all noticed this statement, "Next time we do this, we may have different rules around it." *** Yes, yes, yes please do it again. ~Marcus B.
Sunday, August 23, 2009
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